Escalon Rebrand + Sweeps Launch

As part of Escalon’s rebrand rollout, we launched a B2B sweepstakes to drive excitement and engagement with restaurant operators. Two hundred restaurants had the chance to win a free supply of Escalon products — tying directly into the new positioning that emphasized a cleaner, more upscale Italian aesthetic. The promotion not only introduced the refreshed brand look but also reinforced Escalon’s commitment to quality ingredients for authentic Italian cuisine.